Ford Motor Company has appointed former General Motors executive Marissa West as vice president of vehicle programs, strengthening its leadership as it prepares a major expansion and renewal of its global vehicle lineup.
Announced on November 10, West will take up the position on November 16. She will oversee vehicle program and program operations teams, supporting product development, engineering integration and global vehicle launches.
Her appointment comes as Ford plans to refresh approximately 75% of its global vehicle portfolio by volume by 2029, including the introduction of new electric and hybrid models.
EV and Hybrid Launches Shape Ford’s Strategy
Among Ford’s upcoming projects is the Fathom, a new midsize electric pickup based on its Universal Electric Vehicle platform. The company is also developing another midsize pickup for international markets.
Ford’s broader product strategy includes expanding its hybrid lineup alongside new electric vehicles as demand for different powertrain options continues to influence the automotive market.
West’s experience in vehicle engineering and product launches is expected to support the execution of these programmes.
“Marissa brings deep experience leading vehicle programs, integrating complex products and delivering successful launches,” said Sam Basile, Ford vice president of Advanced Product Development, Cycle Planning & Programs.
More Than 20 Years of Automotive Experience
West spent 21 years at General Motors, progressing from engineering roles into senior leadership positions covering vehicle development, sales, service and marketing.
She served as president of GM Canada from 2022 to 2024 before becoming senior vice president and president of GM North America. She later left the automaker in 2024.
Most recently, West was executive vice president and chairperson of OP Mobility’s North American operations, a French automotive supplier specializing in components including bumpers, lighting systems and tailgates.
She holds a mechanical engineering degree from Michigan State University and a master’s degree in engineering from the University of Michigan.
West described her appointment as an opportunity to contribute to Ford’s next generation of vehicles.
“I’m eager to get close to the product, collaborate with talented teams around the world and help deliver vehicles and experiences that matter to customers,” she said.
Her appointment comes as Ford prepares to accelerate product development across its electric, hybrid and conventional vehicle portfolios.