BMW has increased production of its all-electric BMW iX3 to a two-shift operation at its Debrecen plant in Hungary, citing strong demand for the first model in its Neue Klasse lineup.
The move follows robust order intake since the vehicle’s debut at the International Motor Show (IAA) in September 2025, the company said in its annual financial results. The Debrecen facility began series production in October, with initial deliveries starting in January and a broader dealer rollout in early March.
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“Since its world premiere at the International Motor Show (IAA) in September 2025, the fully-electric BMW iX3 has seen extremely strong demand,” the company said in its statement.
Chief Executive Oliver Zipse said the response to the model exceeded expectations. “The extraordinarily high demand for the first model, the BMW iX3, proves that pioneering spirit, innovation and courage deliver results,” Zipse said. “Our order books for the iX3 are full and reach well into this year. We are exploiting the flexibility of our production and supplier network and increasing capacity in line with demand.”
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He added that the vehicle has attracted both private and fleet customers, including new buyers to the brand. “We are also attracting many new customers who have never driven a BMW before,” Zipse said.
The iX3 marks the start of BMW’s Neue Klasse platform, which will underpin a new generation of electric vehicles. The model produced in Hungary will be followed by a battery-electric sedan in the 3 Series segment, with production planned at BMW’s Munich plant in the second half of 2026.
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BMW reported a pre-tax group result of more than 10 billion euros for 2025, with net profit exceeding 7 billion euros, in line with the previous year. The company posted an EBIT margin of 7.7%, unchanged from 2024, despite what it described as tariff-related pressures.
Revenue declined 6.3% year-on-year to 133.45 billion euros, reflecting intense competition in the automotive sector, particularly in China, as well as unfavorable currency movements involving the U.S. dollar, South Korean won and Chinese yuan.
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Research and development spending remained elevated as BMW continued to invest in electrification and digitalization. The company allocated 8.32 billion euros to R&D in 2025, focusing on Neue Klasse models, including the iX3 and future successors to the X5 and 7 Series.
BMW said the new platform represents a key pillar of its long-term strategy, as it seeks to strengthen its position in the global electric vehicle market.