Latvia has rolled out the Baltic region’s first commercial autonomous ride-hailing service through a partnership between Imagry and Carguru, marking a new phase in the country’s mobility strategy. The companies have begun deploying Level 4 autonomous electric roboshuttles on public roads, integrating Imagry’s AI-based perception and motion-planning system into compact electric passenger vehicles.
The program is supported by the Ministry of Economics and aims to set regulatory and operational foundations for broader driverless transit services. As Latvia’s Minister of Economics Viktors Valainis said, “Latvia is becoming one of the first countries in Europe to implement an autonomous public transport project.”
The initial service covers a 9.8-kilometer route connecting Riga International Airport with the Freedom Monument in central Riga, operating in mixed traffic without high-definition maps. Imagry’s system uses on-board computation for perception and decision-making, enabling the vehicles to function without geofencing or prior mapping.
The hardware-agnostic architecture allows integration with different vehicle platforms and sensor configurations, positioning the technology for faster scaling across additional routes. Imagry CEO Eran Ofir noted that while the company has tested its platform globally, “this is the first opportunity to share our expertise in the Baltics.”
Officials and project partners said the initiative aims to improve road safety, reduce emissions, and address persistent shortages of public transit drivers in Europe. The autonomous service is designed to reduce human-error-related accidents and improve reliability in scheduled transport.
Carguru founder and CEO Vladimirs Reskājs said the collaboration blends local shared-mobility experience with advanced autonomous systems, adding, “We are taking a major step toward safer, greener, and more accessible transportation.”
The current phase focuses on fixed-route operations, with system performance monitored to inform regulatory adjustments. By 2027, Carguru aims to expand to a wider on-demand service model that will allow passengers to request point-to-point rides via a mobile app offering route selection, vehicle tracking, and digital payment.
The partners say the map-less architecture will enable fleet growth without extensive infrastructure development, distinguishing the program from geofenced autonomous mobility systems that require significant pre-deployment mapping.