Rivian has introduced a limited-time promotion for buyers of its R1 electric vehicles, offering a $4,000 discount for customers who pay in cash rather than using Rivian’s financing or leasing options. Buyers who secure their own third-party financing are also eligible for the discount.
The cash incentive can be combined with Rivian’s November Sales Event, which provides an additional $1,000 discount for customers who take a test drive and place an order on the same day, allowing for total potential savings of up to $5,000 on a new R1 vehicle. The promotion applies to 2025 and 2026 model-year R1 vehicles, and while Rivian has not published an official end date, sources indicate the offer is limited in availability.
The promotion comes as Rivian reported a wider net loss for the third quarter of 2025, reflecting continued investments in its next-generation R2 platform, production expansion, and autonomous driving development. Net loss attributable to common stockholders widened to $1.17 billion, compared with $1.1 billion a year earlier.
Total revenue rose 78 percent year-on-year to $1.56 billion, driven by higher vehicle deliveries and strong growth in software and services revenue. The company reaffirmed its full-year guidance and confirmed that the R2 compact SUV remains on schedule for a 2026 launch.
See also: Rivian Delays Release of Kick Turn and RAD Tuner Features for R1T and R1S Quad Models
In addition, Rivian approved a new 10-year compensation plan for Chief Executive RJ Scaringe worth up to $4.6 billion, a move intended to retain the CEO and incentivize long-term profitability, mirroring Tesla’s landmark pay package for Elon Musk.
Industry analysts note that the R1 promotion is part of Rivian’s broader strategy to sustain demand amid ongoing investment in new products and technology development. Customers interested in the offer are encouraged to act quickly due to the limited availability of the deal.
Source: Riviantrackr