Leapmotor UK has announced local pricing for its new B10 electric SUV, confirming that sales will begin later this month. The model will start at £29,995, including a £1,500 “LEAP-GRANT” available to all retail customers.
The B10 was first introduced in Europe in July at a list price of €29,900, and while the UK version is nearly €5,000 more expensive after conversion, it remains positioned as one of the most competitively priced electric SUVs in its class. The single-trim configuration helps maintain affordability and simplicity in pricing.
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Damien Dally, Managing Director of Leapmotor UK, said: “Our mission from the outset was to be the best value for money EV brand in the UK by delivering the highest level of specification and the highest level of technology, all as standard. And now we’re bringing that offering to the hugely popular family SUV market.”
The B10 is built on Leapmotor’s LEAP 3.5 platform and marks the brand’s first entry into the compact SUV segment. Comparable in size to BYD’s Atto 3 but priced significantly lower, the B10 aims to attract cost-conscious EV buyers seeking a balance of technology, space, and performance.
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According to Leapmotor, the £1,500 incentive plays a key role in keeping the B10 below the £30,000 threshold—a psychological barrier for many UK consumers considering an EV purchase. The company’s 53-strong dealership network will begin taking orders later in October.
First deliveries of the B10 electric SUV in the UK are expected in early December, as Leapmotor looks to expand its European footprint under Stellantis’ ownership.