Tesla has officially launched sales of its Cybertruck in Saudi Arabia, the United Arab Emirates and Qatar, as the electric vehicle maker seeks to offset weaker demand in its core U.S. market by expanding into new regions.
Initially restricted to North America during its first year of production, the Cybertruck has fallen short of expectations. Tesla once touted more than 1 million reservations and aimed for annual output of up to 250,000 units, with potential to double that capacity.
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However, higher-than-expected prices and shorter driving ranges compared with earlier targets dampened demand, leaving the automaker struggling to sell around 25,000 units annually — roughly a tenth of planned capacity.
In response, Tesla has begun offering the pickup in select overseas markets. In August, the company opened orders in South Korea, and it later confirmed plans for the United Arab Emirates.
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The latest expansion brings the Cybertruck to three Middle Eastern countries. In Saudi Arabia, the model is priced from 435,000 riyals (about $116,000), with first deliveries expected in March 2026.
The move underscores Tesla’s push to utilize idle capacity while broadening its international footprint, as it contends with slowing U.S. sales and growing competition from Chinese rivals such as BYD and Zeekr, as well as U.S. competitor Lucid, which is backed by Saudi Arabia’s Public Investment Fund.
Photo Gallery: Tesla Cybertruck
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