Zeekr, the premium electric vehicle brand owned by China’s Geely, is expanding into Southeast Europe with plans to launch operations in Romania, Slovenia, Croatia, and Bulgaria.
The move builds on its earlier entry into Greece and extends its European presence beyond Central and Northern markets.
The company has appointed South East Europe Automotive Group (SEEAG) as its distribution and servicing partner in the region. SEEAG, which has experience handling premium vehicles and electric mobility, will establish a dealer network starting with a showroom in Ljubljana, Slovenia, with additional outlets to follow in other cities. Orders are scheduled to open in October, with the first vehicle deliveries expected before the end of the year.
Zeekr will initially offer three models in the region: the 001 luxury fastback, the compact Zeekr X, and the larger 7X SUV. The brand expects Southeast Europe to provide strong growth opportunities as demand for electric vehicles accelerates.
See also: Zeekr Launches 9X Hybrid SUV in China Starting at $65,440
Slovenia recorded a sharp rise in EV adoption in the first half of 2025, while Bulgaria and Croatia have seen steady progress supported by charging infrastructure expansion and government incentives for commercial customers.
Source: Electrive