General Motors said it has introduced its Super Cruise hands-free driving system in the Middle East, becoming the first automaker to roll out a road-ready advanced driver-assistance system (ADAS) in the region. The technology will be offered across Cadillac, GMC and Chevrolet vehicles.
The company’s Middle East subsidiary said the launch is part of GM’s wider strategy to advance personal autonomous vehicle technologies and reduce driving-related errors. The move follows approval from Saudi Arabia’s General Authority for Survey and Geospatial Information, which cleared the system in line with the country’s Vision 2030 development plan.
GM recently completed a proof-of-concept project for high-definition mapping of city roads in Saudi Arabia to support the Super Cruise system, with a new permit issued for intercity mapping. The company said it is also working with regional governments to establish a regulatory framework to support autonomous driving technologies.
The automaker described the system’s arrival in Saudi Arabia and other markets as an important step in enabling safer and more convenient long-distance driving, which is common across the region. Super Cruise allows drivers to operate vehicles hands-free under certain conditions, though it remains classified as a Level 2 ADAS system.
GM said the rollout underscores its commitment to pairing vehicle software with advanced mobility solutions. The company has positioned Super Cruise as a step toward broader deployment of autonomous driving features in international markets.