BMW has introduced a redesigned version of its roundel logo with the debut of the iX3, the first production model of its Neue Klasse platform. While the emblem appears nearly identical to its predecessor, closer inspection shows several deliberate updates aimed at creating a cleaner and more contemporary look.
The chrome ring once separating the outer black circle from the blue-and-white quadrants has been removed, while the dividing silver bars across the inner sections are no longer present. What chrome remains is limited to the outer ring and slimmer “BMW” lettering. The black border now features a satin, matte-like finish rather than a glossy surface.
See also: BMW Launches Second-Generation iX3, First Model on Neue Klasse EV Platform
Oliver Heilmer, head of BMW design for the Neue Klasse, said the intent was to balance tradition with refinement. “We wanted to keep the heritage, but bring more precision to the logo,” Heilmer told BMWBLOG. “The chrome is still there, the letters have been refined with a shiny pattern you often find in watches, and the white surfaces now sit closer to the outer ring.”
The update aligns the physical badge more closely with the digital version BMW introduced in 2020, which adopted a flatter, two-dimensional design. The company has also discontinued the blue border previously used to distinguish electrified models, signaling its intent to standardize branding across both electric and combustion-powered cars.
See also: BMW Offers 2025 i4 Lease at $399 a Month With Up to $13,400 in Credits
The refreshed roundel will first appear on the iX3’s hood, tailgate, steering wheel and wheel center caps, and will gradually roll out across the brand’s lineup. The change follows similar moves by other automakers such as Porsche and Volkswagen, which have streamlined their logos for the digital era.