German e-bike manufacturer Riese & Müller has temporarily halted shipments of its electric bicycles to the United States, citing unpredictable steel tariffs and an uncertain import landscape as key factors behind the decision.
The company, known for high-end urban and cargo e-bikes, informed U.S. dealers this week that it would pause exports “for the foreseeable future” while it evaluates the evolving trade environment. According to Bicycle Retailer, the brand stated in a dealer email that it needed time to assess the implications of recent tariff changes before proceeding with further shipments.
The pause comes amid the reinstatement of a 50% U.S. tariff on certain steel components from overseas, including Germany, adding to a series of trade-related challenges that have affected the e-bike sector. Bicycle Retailer reports that this follows years of fluctuating tariffs under the Trump administration, including Section 301 duties on Chinese-made e-bikes and components.
While most e-bikes incorporate limited steel in favor of aluminum or carbon fiber, the complex and inconsistently enforced tariff system has created uncertainty for importers. Companies must now determine the steel content of their products and assess the corresponding duties, a process that can be administratively burdensome and financially risky.
Riese & Müller’s suspension is expected to have limited impact on overall U.S. sales given its niche, premium market position. Dealers have been advised to sell through existing inventory and refrain from accepting new orders until the company clarifies whether imports can resume.
Industry analysts suggest that the move highlights the broader vulnerability of the e-bike market to fluctuating trade policies. If tariffs continue to shift, even larger brands could face challenges similar to those prompting Riese & Müller’s temporary withdrawal.