Shangjie, the new automotive brand jointly developed by Huawei and SAIC Motor (SHA: 600104), has set a target of selling 20,000 units per month of its first model, the H5 SUV, local media outlet 36kr reported on Monday. The company has also outlined an annual procurement plan for 400,000 units to its supply chain.
Pre-sales of the H5 SUV began on Monday with a price range of 169,800 yuan ($23,730) to 209,800 yuan. The model, which officially launches on Sept. 23, will feature Huawei’s ADS 4 advanced driver assistance system, making it the most affordable car equipped with the technology.
Shortly after pre-sales opened, Shangjie said on Weibo that the H5 had received more than 25,000 pre-orders within the first hour.
Shangjie plans to expand its lineup next year with two additional vehicles, including a sedan and another SUV, according to 36kr. To ensure supply, SAIC has built a dedicated Shangjie factory in Lingang, Shanghai, and added capacity at its SAIC-GM Jinqiao plant.
Sales channels will include Huawei’s HIMA (Harmony Intelligent Mobility Alliance) centers as well as dedicated Shangjie outlets, with more than 1,500 dealers – including some 4S stores switching from Porsche, Volvo and Lotus – having applied to join the network.