Alfa Romeo has introduced a new £1,500 EV Grant in the UK, available across its entire Junior electric vehicle (EV) lineup. The incentive applies to all variants, including the entry-level Elettrica and the high-performance 280hp Veloce, and can be combined with existing retail promotions and finance offers.
The Stellantis-owned brand confirmed the grant is available in conjunction with 0% APR Personal Contract Purchase deals, adding further appeal to Alfa Romeo’s first fully electric model.
The discounted pricing now places the Junior Elettrica at £32,405, the Speciale at £34,205, the Intensa at £37,405, and the Veloce at £40,805.
Customers will also be eligible to receive a complimentary Ohme ePod or Home Pro charger with installation, and can opt for a three-year service plan priced at £199.
The Alfa Romeo Junior, unveiled in April 2024, features two powertrain options: a 156hp model with up to 250 miles of WLTP-certified range, and a more powerful 240hp Veloce version with a 215-mile range.
The new grant is aimed at increasing accessibility to EV ownership as the brand expands its electrification strategy in the UK market.