Rivian has introduced a new leasing promotion for July, offering up to $14,500 in total incentives for its 2025 R1S and R1T Tri-Motor models. The campaign, branded as the “Nothing but Adventure Offer,” includes a $6,500 lease incentive that can be combined with the $7,500 federal EV tax credit.
The promotion applies to both the R1S electric SUV and R1T pickup in their Tri-Motor configurations, including the limited California Dune edition.
According to Rivian, the deal allows lessees to sign without making a down payment, though other fees—such as a preorder deposit and the first lease payment—remain applicable.
The federal EV tax credit is factored directly into lease payments. Rivian cautioned that the $6,500 incentive will end immediately if changes are made to current legislation, reflecting uncertainty over the future of U.S. EV subsidies.
Customers must take delivery of their vehicles by July 31 to qualify. The 2025 R1T and R1S Tri-Motor models deliver 850 horsepower and can accelerate from 0 to 60 mph in 2.9 seconds.
The vehicles offer an EPA-estimated range of 371 miles, with Rivian stating the range can extend to 405 miles in Conserve mode. Starting prices are $99,900 for the R1T and $105,900 for the R1S.