Ford Motor is raising prices on several of its Mexico-built vehicles, including the Mustang Mach-E, Maverick pickup, and Bronco Sport, as the automaker prepares for the financial impact of proposed U.S. tariffs on Mexican imports.
The price increases are part of the company’s mid-year pricing adjustments and are set to apply to vehicles imported after May 2, which are expected to reach dealerships by late June.
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The move follows Ford’s recent estimate that new tariffs could cost the company approximately $2.5 billion this year. While Ford has the highest U.S. production share among major automakers—second only to Tesla—it still imports about 21% of the vehicles it sells domestically. By comparison, General Motors imports nearly 46% of its U.S. vehicle sales.
Despite the pricing changes, Ford is continuing its “From America, For America” promotional campaign, offering employee pricing through July 4 on most 2024 and 2025 models, including those affected by the new tariffs.
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Additionally, the company is promoting its “Power Promise” program, which offers a complimentary Level 2 home charger with any new electric vehicle purchase or lease, along with benefits such as 24/7 EV support, roadside assistance, and an 8-year or 100,000-mile battery warranty.
The adjustments signal a broader industry response as automakers navigate shifting trade policies and potential cost pressures linked to foreign production.
Source: Electrek