Goodyear itself targets to use 100 percent sustainable materials for tire production by 2030.
Tires with 70 percent use of sustainable materials that have been produced as a demonstration tire. The company has not disclosed the details of the mass production time. The tires are made up of 13 superior materials across nine different tire components, claims Goodyear.
Goodyear details the materials, including carbon black, soybean oil, silica and polyester. Goodyear claims that tires made from sustainable materials provide strong overall performance.
The company claims that carbon black is included in the tires for compound reinforcement and to help improve the life cycle of the tires.
Goodyear's new tires use three different carbon blacks produced from methane, carbon dioxide and vegetable oil.
Goodyear says it uses soybean oil to keep the rubber compound pliable under changing temperatures. Soybean oil is one of the sustainable ingredients used to reduce petroleum-based products.
Goodyear uses high-quality silica from rice husk ash, a by-product of rice processing that is often discarded. This silica is used to increase grip and reduce fuel consumption
For Polyester, Goodyear also claims to use polyester that is recycled from plastic bottles and other plastic waste.