Geely-owned electric vehicle maker Zeekr began selling cars in Germany on Monday with three battery-electric models priced from 37,990 euros ($44,065), marking its formal entry into Europe’s largest automotive market as the company reports sharply improving financial performance.
The German lineup includes the compact Zeekr X, the mid-size SUV Zeekr 7X and the flagship Zeekr 001 shooting brake. Base prices range from 37,990 euros for the Zeekr X to 54,990 euros for the Zeekr 7X and 59,990 euros for the Zeekr 001, company sources said. All three models qualify for Germany’s 0.25% company car tax benefit and feature German-language infotainment systems.
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Zeekr is targeting premium retail customers as well as business users, including medium-sized fleets, large corporate operators and car rental companies. “The demand is enormous. There are several DAX companies and large leasing companies waiting for our electric cars,” Zeekr Europe chief executive Lothar Schupet told Elektroauto-News, citing partnerships with BNP Paribas and fleet leasing firm Arval.
Schupet said he expects the majority of German sales to come from the Zeekr 7X SUV and signalled that high-performance versions, including a Zeekr 001 Sport Edition, could follow. “In any case, our value proposition is of unparalleled quality,” he said. Standard equipment on the Zeekr 7X and the 001 Privilege includes a 22 kW onboard charger, heat pump, matrix LED headlights, massage seats, air suspension and a panoramic roof.
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The company is offering an eight-year or 200,000-kilometre warranty on high-voltage batteries. Vehicle coverage follows a “5 plus 5” structure, with standard protection for five years or 100,000 kilometres, extendable to 10 years or 200,000 kilometres if maintenance is carried out within Zeekr’s service network.
Zeekr said its European models have been adapted to regional customer preferences. “Whether it’s chassis design, accelerator pedal response, or color palette – we have meticulously adapted our vehicles intended for the next five European markets to the respective preferences of the target customers there,” Schupet said, adding that visual features such as the animated front light strip on the Zeekr 7X have been toned down for Europe.
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The German launch comes as Zeekr Group reported a sharp improvement in its third-quarter financial performance last month. The company posted a net loss of RMB 307 million ($43 million), down 84.9% from RMB 2.028 billion a year earlier and 7.0% lower than the previous quarter. Excluding stock-based compensation, the non-GAAP net loss stood at RMB 265 million, an 86.6% year-on-year decline.
Vehicle deliveries rose to 140,195 units during the quarter, up 12.51% from a year earlier and 7.13% from the second quarter, supporting quarterly revenue of RMB 31.56 billion, representing 9.1% year-on-year growth and a 15.1% increase from the previous quarter.
In China, Zeekr last month unveiled an updated version of the Zeekr X compact SUV with longer driving range, improved performance and lower prices. The refreshed model now starts at RMB 145,800 ($20,460) after limited-time incentives, representing a 2.15% reduction from the earlier base price.