Xiaomi’s entry into the electric vehicle (EV) market with its SU7 model has garnered significant attention, but the long waiting times for delivery have prompted the company’s CEO, Lei Jun, to suggest alternative options to potential customers.
In a recent Weibo post, Lei Jun advised, “If you are really in a hurry to buy a car, domestic new energy vehicles (NEVs) are good, for example, Luxeed S7, Nio ET5, Xpeng P7 series, you can also consider to buy.”
Despite initial delays, Xiaomi’s efforts to ramp up production are yielding results. Delivery of the standard and Max trims has already commenced ahead of schedule, with the company promising further improvements.
“We are rapidly increasing the capacity and delivery speed of Xiaomi SU7. The delivery of the standard and Max trims has already started early,” Lei Jun stated.
To address customer concerns, Xiaomi plans to unveil its capacity and delivery plans at the Beijing auto show, which begins later this week. The company’s booth, located at W203 in Hall W2 of the China International Exhibition Center (Shunyi), marks Xiaomi’s inaugural presence at the auto show.
During the media briefing scheduled for April 25, Xiaomi will provide insights into its delivery targets for the year, the availability of the City NOA driver assistance feature, and the launch timeline for the first phase of its OTA program.
Xiaomi officially launched the SU7 on March 28, offering three trims — standard, Pro, and Max — with starting prices of RMB 215,900 ($29,800), RMB 245,900, and RMB 299,900, respectively.
While deliveries of the standard and Max variants have begun ahead of schedule, the Pro version is slated for delivery at the end of May. Additionally, Xiaomi offered a Founders Edition for the SU7, limited to 5,000 units, with deliveries starting on April 3.
Despite these efforts, the current wait time for the standard SU7 is 29-32 weeks, 28-31 weeks for the Pro, and 32-35 weeks for the Max, according to data monitored by CnEVPost. This prolonged delay has led some customers to consider other options.
Salespeople at some Huawei stores have reportedly offered customers with orders for the Xiaomi SU7 a RMB 5,000 subsidy to switch to the Luxeed S7, a joint venture between Huawei and Chery.
The Luxeed S7, initially launched on November 28, 2023, and relaunched on April 11, has attracted attention from potential Xiaomi SU7 customers seeking alternatives due to the extended waiting period.
Despite these challenges, Xiaomi remains committed to improving its delivery times and meeting the demand for its SU7 model.
