Volvo is generating significant buzz with its upcoming electric crossover, the EX30, as it gears up to launch an extensive marketing campaign under the tagline “Something small is coming.” With the imminent arrival of this compact vehicle, Volvo is well aware that the EX30 has the potential to become a bestseller across various markets.
While the official press release from Volvo provides limited details apart from the unveiling date of June 7, a series of leaks and accidental website reveals have already given us a glimpse into what to expect from this exciting electric crossover. By inadvertently sharing photos and leaked patent images, Volvo has left little to the imagination.
Technically based on the Smart #1 platform, the EX30 differentiates itself by boasting a distinctive exterior design that embodies Volvo’s aesthetic. With the recent leak, we now have a clearer understanding of what lies beneath the surface. The EX30 will offer two battery options: a 51 kWh variant and a larger 69 kWh variant. Impressively, the bigger battery option promises a range of 298 miles (approximately 480 km), almost on par with its larger counterpart, the Volvo XC40, which features an 82 kWh battery pack.
Drawing powertrain similarities from both the Smart family and the larger Volvo XC40, the EX30 is expected to come in two variants. The rear-wheel-drive version will likely offer around 238 horsepower, while the all-wheel-drive variant, known as the Performance edition, will employ the 408 horsepower dual-motor configuration found in the XC40. It is speculated that Volvo may slightly detune these powertrains for the EX30 to avoid overlapping with the capabilities of its larger sibling.
Volvo emphasizes that the EX30 will possess the smallest carbon footprint of any vehicle ever produced by the company. Furthermore, adhering to their renowned commitment to safety, the EX30 will incorporate a reinforced chassis, roof, and passenger cell. Additionally, it will showcase cutting-edge cyclist protection features and a comprehensive suite of advanced driver assistance systems (ADAS), making it a formidable contender in the highly competitive crossover segment.
Targeting a younger demographic, Volvo aims to attract customers with a brand new online purchasing experience for the EX30. The company plans to offer the vehicle through its Volvo Renting program, providing an appealing subscription-based model. This program will offer customers a complete package, including comprehensive insurance, roadside assistance, and servicing, in exchange for a monthly payment.
While Volvo maintains its reputation as an upmarket brand, affordability will play a vital role in the success of the EX30. The base XC40 RWD model currently starts at nearly €45,000, while the AWD Performance version is priced around €60,000. Considering the standard safety features and extensive ADAS suite, even the entry-level XC30 should provide excellent value for customers. With just over a week until the official unveiling, enthusiasts and prospective buyers can stay updated through Volvo’s dedicated event page. Rest assured, all eyes will be on the highly-anticipated EX30 as it makes its grand entrance into the automotive market.
