Toyota’s electric SUV, the bZ4X, continued its strong performance into 2025, with first-quarter sales climbing 195.7% year-over-year, driven by recent upgrades and price adjustments. The automaker sold 5,610 units of the bZ4X in the U.S. between January and March, up from 1,897 vehicles in the same period last year.
March sales alone more than doubled, rising from 827 units in 2024 to 1,678 units in 2025. The increase comes after Toyota introduced new battery technology with an extended range, a more powerful dual-motor configuration, and standard battery preconditioning—a feature that optimizes charging performance in colder temperatures. Additionally, the bZ4X received a navigation upgrade that factors charging stops into trip planning, improving usability for EV drivers.
The company also lowered the price of the bZ4X by up to $6,000 depending on the model, bringing the starting price of the single-motor variant to just over $38,000, while the dual-motor all-wheel-drive version starts at $41,800. The pricing adjustments and technical improvements have positioned the vehicle more competitively in the electric SUV market.
“These updates should make the bZ4X and its sister vehicle, the Subaru Solterra, more appealing to buyers,” the original article stated, reflecting industry expectations that the refreshed models will attract more consumers.
Subaru Solterra Follows Similar Upward Trend
Subaru’s Solterra, which shares a platform with the bZ4X, also recorded strong sales growth in the first quarter. The automaker sold 3,131 units, marking a 172.9% increase from 1,147 vehicles in Q1 2024. March sales saw an even larger jump of 158.7%, with 1,154 units sold, up from 446 units the previous year.
The Solterra contributed to Subaru’s best-ever monthly sales performance, with the company delivering 71,478 vehicles across its lineup in March. Subaru cut the Solterra’s MSRP by up to $7,000 in December, reducing the base model’s price to $39,915. Unlike the Toyota bZ4X, the Solterra includes dual-motor all-wheel drive as standard, which may appeal to buyers in colder climates or those seeking enhanced traction.
Toyota Expands EV Plans
While the bZ4X remains Toyota’s only fully electric model, the company has announced plans to introduce nine new electric vehicles in Europe, with several potentially making their way to the U.S. The lineup is expected to include the C-HR+, a compact electric SUV positioned below the bZ4X, as well as an electric pickup truck and a battery-powered Land Cruiser, previewed by the Land Cruiser Se concept.
Toyota has also been working with Subaru on a larger electric SUV platform, which will be adapted for both brands. Although specific details remain limited, industry observers speculate that Toyota has already hinted at the vehicle’s design during a recent event in Belgium.
