Tesla has experienced a volatile year with regard to pricing tactics. In its major markets of Europe, North America, and China, the automaker made substantial reductions in car prices. Despite these cuts, Tesla continues to tweak its pricing with the most recent example being a $500 hike for the Model Y Long Range in the US.
The question remains whether this signals a shift towards restoring prices after the reductions. However, news has surfaced of a new discount being offered by the company on its Model S and Model X in the US.
According to Teslarati, Tesla is offering a $3,000 discount or three years of free Supercharging for the purchase of new Model S and Model X EVs for current owners who trade in their existing vehicle.
See also: Tesla Offers $10,000 Discount for Trading in Internal Combustion Vehicle in Singapore
Customers must choose between the price reduction or the free Supercharging and cannot receive both benefits. The company is trying to convince current owners to upgrade to a new Model S or Model X.
Owners of Tesla vehicles who recently contacted the company for new vehicle purchases through trade-ins or test drives have received follow-up calls from the Ownership Loyalty Team. The team has offered these owners either a $3,000 discount or free Supercharging. This is a limited-time offer and is only available for a short period, so interested individuals should act fast.
This $3,000 discount, combined with the recent price cuts applied to the Model S and Model X, is an attractive offer, as long as the appraised value of the trade-in vehicle is in line with market standards. Tesla has not specified an exact expiration date for this offer, but has stated that it will expire in February.
See also: Used Tesla Prices Plunge as New Models See Significant Price Cuts
Tesla's effort to increase sales early in the first quarter of 2023 could be a change in strategy compared to its previous end-of-quarter sales pushes. This new approach could be a sign of Tesla's commitment to providing more opportunities for customers to take advantage of great deals.
