The Tesla Model Y has achieved the noteworthy distinction of becoming the second most registered new vehicle in the United States, according to data from the first nine months of the year. While not surpassing the perennial leader, the Ford F-150 pickup truck, the Model Y's surge places it ahead of all other new vehicles, maintaining a close competition with the long-standing best-selling vehicle in the US.
The sales data for the initial three quarters of the year reveals the dominance of Tesla, with both the Model Y and the Tesla Model 3 securing positions in the top ten for vehicle registrations, as reported by Experian. The ranking for the top ten new vehicles is as follows:
- Ford F-150
- Tesla Model Y
- Toyota RAV4
- Chevrolet Silverado
- Honda CR-V
- Toyota Camry
- Nissan Rogue
- Toyota Tacoma
- Toyota Corolla
- Tesla Model 3
During the third quarter, Toyota emerged as the leading brand in overall sales, while General Motors claimed the highest number of registered vehicles across its four brands—Cadillac, GMC, Chevrolet, and Buick.
In the electric vehicle (EV) sector, Tesla continued to dominate as an EV-specific brand, securing the eighth position among all auto brands. However, a notable decline in market share was observed, dropping from 65.4 percent last year to 57.4 percent in 2023. Despite this decrease, Tesla remains a formidable force, registering one out of every two EVs. The dip in market share aligns with expectations, given the influx of new EV models entering the market this year.
While Tesla faces a decrease in market share, the company's sustained prominence suggests a resilient position in the evolving landscape of electric vehicles.