Norway has always been an important market for Tesla, and this year, the American electric car manufacturer has hit a new milestone. According to the Norwegian Road Federation (OFV), Tesla has captured almost 50% of the EV market share in Norway, thanks to its impressive Model Y sales in March.
Tesla has been dominating Norway’s EV market for quite some time, and the company set a new sales record this March. As of March 26, Tesla sold approximately 5,639 Model Y units in Norway, beating its previous sales record of 5,315 Model 3 units in March 2019. In total, Tesla sold 5,993 new vehicles in March, beating its previous monthly sales record of 5,822 units set in March 2019. However, there are still a few days left in the month.
For the year 2023, Tesla is leading the passenger car sales in Norway, having sold 7,565 units between January and March 26. In comparison, Volkswagen comes in second place with 3,072 units sold since the beginning of the year. Among all passenger cars, the Model Y is the top-selling car with 6,911 units sold in the year as of March 26.
Based on statistics between January and March 26, Tesla holds a 34.1% market share in Norway, up from 12.2% in 2022. However, in March alone, Tesla holds approximately 46.4% market share in Norway, according to BilNytt.no.
The impressive sales numbers can be attributed to the recent price drop in the Model Y. Tesla lowered the price of the car to NOK120,000 ($11,569.98), which resonated with consumers and boosted sales.
With these impressive sales numbers, Tesla has once again proved its dominance in Norway’s EV market. As more countries push for electric vehicle adoption, Tesla’s continued success serves as a benchmark for the electric car industry as a whole.
