Tesla has implemented a $1,000 “early access deposit” for reservation holders of the highly anticipated Cybertruck. CEO Elon Musk had previously announced that over a million individuals had paid a $100 reservation fee for the electric truck. The move to introduce the non-refundable deposit comes as Tesla aims to gauge the genuine interest of potential buyers and streamline the reservation process.
Those invited by the company to configure their Cybertruck and proceed with their order are now required to submit the additional $1,000 deposit, which will be deducted from the final purchase price upon completion of the transaction.
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There's seems to be come confusion. If Tesla hasn't invited you to configure your Cybertruck, you won't have to pay the $1,000 deposit. Once Tesla does invite you to configure, that's when you'll pay it. They just want to know you're serious about following through with your… https://t.co/SfxbhuPl5L
— Sawyer Merritt (@SawyerMerritt) December 13, 2023
While the deposit is non-refundable in the event of order cancellation, some customers expressed frustration on social media, highlighting their four-year wait as a clear indication of their commitment to the purchase.
See also: Tesla Reinstates Clause Restricting Cybertruck Resale, Raising Questions Among Buyers
The introduction of the $1,000 deposit is viewed by some as a measure to identify and prioritize serious buyers, as well as to manage the production scale based on actual demand. Despite concerns raised on social platforms, it remains to be seen how many reservation holders will proceed with the purchase, especially considering the increased pricing of the Cybertruck models compared to the initial announcement four years ago.
This move allows Tesla to assess the true extent of demand for the Cybertruck and make necessary production adjustments. The $1,000 early access deposit also positions the company to expedite deliveries to customers who are most eager to receive their Cybertrucks. As the automotive industry continues to evolve, the impact of such measures on consumer behavior and overall demand for electric vehicles will be closely monitored.
