Tesla’s Cybertruck deliveries fell sharply in the second quarter of 2025, slipping behind competing electric pickups from Ford Motor and General Motors, according to data released by Cox Automotive.
Tesla reported sales of 4,306 Cybertrucks during the quarter, down significantly from the model’s peak performance in the third quarter of 2024. The decline placed the Cybertruck behind both the GMC Hummer EV, which recorded 4,508 sales across its pickup and SUV variants, and the Ford F-150 Lightning, which led the segment with 5,842 units sold.
The Cybertruck’s initial rollout began in late 2023, followed by a surge in early 2024 that has since tapered off. Despite initial momentum, the model has struggled to maintain sales volumes. Industry analysts cite a combination of high pricing, unmet early expectations, and increased competition as potential contributing factors.
Other electric truck makers also reported declining figures. Rivian’s R1T recorded 1,752 units sold in the second quarter, down from 3,309 during the same period in 2024. The F-150 Lightning, though still the segment leader, posted its lowest quarterly total in over a year, underscoring a general slowdown in the electric pickup market.
Tesla’s manufacturing facility in Texas, originally expected to produce up to 250,000 Cybertrucks annually, is now facing reduced utilization amid the softer-than-anticipated demand. The company has not issued updated guidance on Cybertruck production or future sales targets.