Tesla China has introduced a new promotion for potential buyers of Model 3 and Model Y electric vehicles, offering the choice between zero interest or zero down payment. The promotion is set to expire on June 30.
The marketing efforts of Tesla China have been notably active this year. In January 2024, the company slightly reduced the prices of Model 3 and Model Y vehicles manufactured in Giga Shanghai. Subsequently, in April, Tesla China announced new incentives for Model Y and Model 3 customers, similar to the current promotion ending in June.
Meanwhile, Tesla recently raised the price of the Model 3 Performance by $1,000 in the United States, with the US price increasing from $53,990 to $54,990.
Despite acknowledging a slowdown in the EV market during its first-quarter earnings call, Tesla remains steadfast in its commitment to an all-electric future. Elon Musk, Tesla’s CEO, emphasized this stance, stating, “As we all have seen, the EV adoption rate globally is under pressure, and a lot of other automakers are pulling back on EVs and pursuing plug-in hybrids instead. We believe this is not the right strategy, and electric vehicles will ultimately dominate the market.”
