As anticipation mounted for Rivian’s public unveiling of the R2, its new smaller electric SUV, the event took an unexpected turn with the debut of another upcoming model: the R3. Described by Rivian as its “take on what a crossover can be,” the R3 is set to be smaller and offered at a lower MSRP than the R2.
The introduction of the R3 comes as a surprise, as much of the recent focus had been on the R2, Rivian’s follow-up to its flagship R1S SUV. The R2 was officially unveiled in Southern California, confirming some details that had been speculated while also revealing new information.
Leading up to the event, there was some disappointment among enthusiasts when it was announced that the R2 would be the sole model unveiled, with no R2T or R2S variants as seen with its larger predecessors. However, Rivian surprised everyone by announcing the R3 as an encore to the R2 reveal.
The R3 will share the same midsize all-electric platform as the R2, marking Rivian’s first foray into the EV crossover market. While details are limited, Rivian has stated that the R3 will be smaller and more affordable than the R2, which is expected to start at around $45,000 with deliveries beginning in the first half of 2026.
While production and delivery timelines for the R3 have not been announced, it is expected that once the R2 production is fully underway, Rivian will begin work on the R3. From the images shared, the R3 appears to share many design elements with the R2 but with a smaller footprint.
Rivian also teased a rally-inspired crossover variant called the R3X, promising “maximum performance, capabilities, and fun.” More details about the R3 and R3X are expected to be revealed in the future as Rivian continues to expand its lineup of electric vehicles.
R3 is our take on what a crossover can be — built on the same midsize platform as R2, but smaller and at a lower price point.#RivianR3 pic.twitter.com/V6nDXbF95F
— Rivian (@Rivian) March 7, 2024
