Rivian has launched a teaser campaign hinting at a major announcement scheduled for February 19. The cryptic visuals include tire tracks in the sand, an underbody shot of a vehicle, and a peek through the R1Tās gear tunnel, with distant sand dunes in the background. Accompanying these images is the tagline, “A mirage takes shape,” sparking widespread speculation about the company’s next move.
The desert-themed teaser has generated several theories regarding Rivian’s upcoming reveal. Some industry observers believe the company may be unveiling a special edition or a new color option for its R1T and R1S vehicles, possibly a sand-colored “Desert Mirage” option designed for adventure enthusiasts.
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However, others speculate that Rivian could be preparing to introduce a more significant developmentāeither the much-anticipated R1X, an off-road-oriented version of the R1T, or a brand-new R2T pickup based on Rivian’s forthcoming R2 platform.
Feb 19
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ā Rivian (@Rivian) February 11, 2025
The R1X, a rumored hardcore, off-road variant of Rivian’s flagship R1T, has been the subject of speculation for years. Enthusiasts have suggested that the R1X could come with enhanced suspension travel, reinforced bumpers, a built-in winch, and an advanced quad-motor system designed for extreme off-road conditions.
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Alternatively, Rivian may be preparing to unveil the R2T, a new pickup based on the R2 platform. This more affordable model, expected to enter production in 2026, could directly challenge Tesla’s Cybertruck and Model Y, offering Rivian’s rugged capabilities at a lower price point.