Recent sightings of a Rivian R1T prototype with testing plates near Hyundai’s Namyang research and design (R&D) facility have stirred anticipation about a possible electric truck venture by Hyundai. This development follows the Hyundai Motor Group’s unveiling of its advanced Electric Vehicle (EV) platform, known as IMA, aimed at accommodating an array of upcoming electric models from Hyundai, Kia, and Genesis.
Hyundai’s IMA platform represents a significant leap forward from the existing E-GMP platform, expanding its applicability beyond midsize SUVs or crossovers, such as the well-received IONIQ 5 and KIA EV6. CEO Jaehoon Chang emphasized the platform’s versatility, asserting its capacity to cover a wide spectrum of vehicle classes, encompassing small and large SUVs, pickup trucks, as well as flagship models within the Genesis brand.
As of now, Hyundai has abstained from divulging intricate details concerning a prospective electric pickup. However, the recent spotting of a Rivian R1T, adorned with testing plates and observed near Hyundai’s R&D facility, has ignited speculation surrounding Hyundai’s potential involvement in the electric truck sector.
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The appearance of the Rivian R1T in South Korea is not unprecedented. In 2021, a similar instance occurred when an R1T model was sighted navigating public roads in Suwon. This spurred conjecture about Rivian’s potential battery supplier, with Samsung emerging as a contender alongside LG.
In a parallel development, Kia, an affiliate of the Hyundai Motor Group, has announced its intentions to introduce two EV pickups to its portfolio. During its 2022 investor day, Kia outlined an ambitious strategy to roll out a comprehensive lineup of 14 EVs by 2027. This assortment encompasses a pair of electric trucks, including a dedicated EV pickup and an additional “strategic model” earmarked for emerging markets.
As Hyundai maintains a cautious silence on its speculated electric truck aspirations, industry observers eagerly await official statements or disclosures that could shed light on this intriguing development. The proximity of the Rivian R1T to Hyundai’s R&D facility has undeniably fanned the flames of speculation, leaving the automotive world in anticipation of what could potentially be a significant stride into the electric truck arena.
