Friday, July 12, 2024

Rivian Adjusts Customer Policies, Discontinues Vehicle Return Option

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Rivian has decided to discontinue its previously generous vehicle return policy, marking a shift in its customer relations strategy since its inception in September 2021.

Initially aimed at building consumer confidence in its high-priced electric vehicles, the policy allowed customers to return their vehicles for a full refund under specified conditions within a short window post-delivery.

Credit: Rivian

The company recently removed the dedicated support page titled “What is the return policy on a Rivian vehicle,” replacing it with a new page titled “Does Rivian have a vehicle return policy?” where it unequivocally states, “Rivian vehicles do not have a return policy.”

Instead, Rivian is encouraging potential buyers to schedule demo drives and participate in detailed vehicle walkthroughs with company representatives before finalizing their purchases.

Credit: Rivian

This strategic adjustment comes amidst Rivian’s recent operational updates, including consistent deliveries in Q2 despite production setbacks due to a month-long factory shutdown in Normal, Illinois, for facility upgrades.

Additionally, the company has achieved a significant milestone with the Volkswagen Group, which has invested $1 billion to establish a joint venture with Rivian, with potential for up to an additional $4 billion based on performance milestones.

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