Polestar has unveiled the Formula 2030 concept, a sporty four-door electric vehicle study that previews the design direction of its future production models. Although the company has no plans to put the concept into production, several design elements are expected to influence the next-generation Polestar 2 and Polestar 7.
The Formula 2030 is the first concept developed under new design chief Philipp Römers, who joined the company in August. It measures 4,680 mm long and 1,350 mm tall, with a low profile, wide stance and muscular rear bodywork.
Motorsport-Inspired Exterior Design
The concept features aerodynamic front wings incorporating its headlights, a single upright windshield wiper and separate rear lights replacing Polestar’s traditional full-width lightbar.
Its exterior also includes 22-inch wheels, a prominent splitter and rear diffuser, finished in a distinctive Nitrogen color scheme.
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Inside, the vehicle has four individual seats with adjustable inflatable cushions and bolsters. Rear-hinged doors provide pillarless access, while flax-based composite materials feature in the seat structures.
Adaptive Cockpit and Physical Controls
One of the concept’s main innovations is an adjustable cockpit that changes according to the selected driving mode.
In Performance mode, the 12.2-inch central display moves lower into the console, while the steering wheel and its integrated 20-inch driver display move closer to the driver. Autonomous mode adjusts the seating and steering positions to create a more relaxed layout.
Polestar has also incorporated eight physical controls beneath the central screen. Their functions can be customized, with options including rocker switches and rotary controllers.
Design Direction for Future Electric Models
Polestar expects elements of the Formula 2030’s design to influence its upcoming production vehicles.
The next-generation Polestar 2 is scheduled to arrive in 2027, replacing the model that recorded approximately 200,000 sales during its production run. The Polestar 7 electric crossover is expected to follow in 2028, with manufacturing planned at Volvo’s Košice facility in Slovakia.
The Polestar 7 will use Volvo technology, including cell-to-body battery construction and next-generation electric motors, while retaining a sportier driving character.
European Market Becomes Increasingly Important
The new models are important to Polestar’s growth strategy as the company faces challenges in several markets. It recorded 44,790 global sales through September 2026, an increase of just 0.6% year over year. Third-quarter deliveries reached 14,371 vehicles.
Polestar also faces restrictions on selling model-year 2027 and newer vehicles in the United States under the Connected Vehicle Rule, although existing earlier-model inventory can continue to be sold.
With Europe becoming a more important market, the upcoming Polestar 2 and Polestar 7 will play a significant role in the company’s next stage of development. The Formula 2030 offers an early indication of the design direction, although the production models’ pricing, performance and market reception will ultimately determine their impact.
