Traditional car shows may be past their prime, but other types of events are gaining traction in the auto industry. Not only talking about the Goodwood Festival of Speed as the CES/Consumer Electronics Show is also gradually becoming more relevant for many automakers. With today’s technology-laden vehicles, it’s no wonder that Las Vegas is now a place to present the latest developments in the automotive sector.
For example, Peugeot will be bringing the Inception concept to CES next month, although the French brand won’t be returning to the United States anytime soon. To stir up the hype surrounding its new showcar, the lion-bearing company has released a new teaser for the concept car that was originally announced in October at the Paris Motor Show.
True to its name, the Inception is a fresh start as it will showcase a new design direction for cars designed with an electric drivetrain. From the few details revealed so far, it seems that this will be an edgy design with sleek LED lighting.
The teaser depicting what appears to be a front grille with an illuminated logo appears to suggest a relatively low nose, so there’s a good chance this isn’t an SUV. Based on what Peugeot calls a “BEV-by-design” platform, it is expected to have short overhangs and a long wheelbase. Inception is not necessarily going to be a reference for future production models. Instead, this model will be the benchmark that manufacturers will take in producing EVs. The premiere at CES 2023 in Las Vegas is locked on January 5th, exactly three weeks from today.