Norway’s Plug-In Car Market Achieves Record 93% Market Share in September 2023, Led by Tesla Model Y

In the latest data released by the Norwegian Road Federation (OFV), September brought a significant year-over-year decrease in new passenger car registrations, with numbers plummeting by over 29 percent to a total of 10,342 vehicles. The year-to-date figures also show a dip, with 95,499 units registered, marking a 7.1 percent decline compared to the previous year.

One of the notable findings from the report is the intriguing trend in rechargeable car sales. Despite a year-over-year decrease, the drop was slightly less severe than the overall market average. As a result, the market share of rechargeable cars reached its highest level ever recorded.

According to OFV, last month saw 9,617 new passenger plug-in cars being registered, which represents a 26 percent year-over-year decrease. Impressively, these plug-in cars accounted for a substantial 93.0 percent of the total volume, compared to 89.1 percent in the same period a year ago.

Breaking down the numbers further, this category includes 9,000 all-electric cars, reflecting a 21 percent year-over-year decline, and 617 plug-in hybrids, which saw a steeper 63 percent year-over-year drop. Notably, plug-in hybrids have now experienced year-over-year declines for 21 consecutive months.

Here’s a breakdown of plug-in car registrations for the past month:

  • Battery Electric Vehicles (BEVs): 9,000 units (down 21%) with an 87% market share.
  • Plug-in Hybrid Electric Vehicles (PHEVs): 617 units (down 63%) with a 6.0% market share.
  • Total Plug-in Car Registrations: 9,617 units (down 26%) with a 93% market share.

Throughout the year, Norway has seen over 86,000 new passenger plug-in electric cars registered, constituting approximately 90 percent of the total car sales.

Year-to-date figures for plug-in car registrations look like this:

  • Battery Electric Vehicles (BEVs): 79,674 units (down 0.3%) with an 83.4% market share.
  • Plug-in Hybrid Electric Vehicles (PHEVs): 6,643 units (down 36%) with a 7.0% market share.
  • Total Plug-in Car Registrations: 86,317 units (down 4%) with a 90.4% market share.

For context, in the entirety of 2022, Norway registered more than 153,000 new plug-in electric cars, representing a staggering 87.8 percent of the total volume.

One standout performer in September’s electric car market was the Tesla Model Y, which achieved outstanding sales with 2,476 units registered. This impressive figure is several times higher than the next-best model and accounted for 23.9 percent of all new registrations during the month.

As a result, the Tesla Model Y has solidified its position as the best-selling car in Norway for the year, with 19,575 units registered year-to-date and a remarkable 20.5 percent market share, equating to one-fifth of the entire market share claimed by a single vehicle.

In addition to the Tesla Model Y’s dominance, other notable performers in September included the Skoda Enyaq iV (697 registrations), Ford Mustang Mach-E (493), and Toyota bZ4X (472).

The Volkswagen ID.4 experienced a relatively slower month with 257 new registrations, but it maintains its second-place ranking for the year with a total of 5,832 units, representing a 6.1 percent market share.

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