Nissan has revealed its new strategic plan, “The Arc,” with ambitious goals to achieve cost parity between electric vehicles (EVs) and combustion engines by 2030 and increase sales of electric cars by one million vehicles over the next three years.
As part of the plan, Nissan aims to reduce the cost of its next generation of electric cars by 30 per cent compared to the current Ariya model and achieve cost parity between EVs and combustion engines by the end of the decade. This cost reduction will be facilitated by introducing modular production, which is expected to reduce production time per vehicle by 20 per cent.
The company plans to launch as many as 34 new electric drive models worldwide by 2030, with 16 of these models set to be introduced in the next three years. By the 2026 financial year, Nissan aims to increase annual sales by one million units and raise the operating profit margin to over six per cent.
Nissan’s plan also includes increasing the share of electrified cars in its global model mix to 40 per cent by 2026 and 60 per cent by the end of the decade. The company intends to achieve this through a tailored regional strategy and an accelerated transition to EVs.
“The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions,” said Nissan CEO Makoto Uchida. “This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”
In addition to its focus on electric vehicles, Nissan plans to launch 14 new combustion models over the next three years. The company also aims to increase sales in China to one million vehicles and to 600,000 vehicles in Japan by the 2026 financial year. Nissan will also electrify 70 per cent of its product range in Japan and launch eight new New Energy Vehicles in China and six new models in Europe. The manufacturer also plans to position India as an export hub, with three new vehicles set to be launched there.
