MINI teases image of crossover electric concept with new design language

Mini Crossover - MINI teases image of crossover electric concept with new design language

is preparing their latest model that carries the . The crossover will use a new design language called Charismatic Simplicity by blending the brand’s iconic design with a more modern approach.

“Purely electrically powered models from MINI give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that MINI is renowned for.The MINI Design DNA will clearly come through in every model of this new generation, leaving its brand affiliation in no doubt whatsoever. At the same time, the MINI design team has successfully created strong product features with individual accents that more than ever before underscore a sense of independence.” said MINI Head of Design Oliver Heilmer.

The crossover uses state-of-the-art LED in the taillights, which gives each of these models a unique Union Jack design. This latest generation of MINI cars will also remove most of the chrome elements.

With the spirit of sustainability in mind, the MINI electric crossover uses a skin-free concept and focuses on the use of secondary raw materials alongside natural and recycled materials.

The instrument panel is round with digital panels and a revised interface.

MINI has released a single teaser for the crossover concept electric car. The vehicle will show how technological innovation and progressive interpretation take the MINI design far into the future.