MG has outlined its next phase of advanced driver assistance system (ADAS) development, with the company planning to introduce its first Navigate On Autopilot (NOA) highway driving assistance system in a new sport utility vehicle scheduled for launch in late 2027.
The roadmap was presented during MG Tech Day in London and includes future developments in highway driver assistance, automated parking and Level 4 autonomous driving research.
According to the company, its ADAS development is supported by more than 1.2 million kilometers of real-world driving data collected across 24 European countries.
Highway Driving Assistance Planned for 2027
MG said its NOA system will be integrated into a new SUV expected to be introduced in late 2027.
Designed for highway driving under driver supervision, the system is intended to assist with entering and exiting highways, selecting lanes, changing lanes and overtaking other vehicles.
The company said it is prioritizing highway deployment because motorway environments are generally more predictable than urban roads.
MG added that Urban NOA, which would operate in more complex city traffic conditions involving intersections, traffic signals and vulnerable road users, is not expected before 2028.
Automated Parking System Ready for Production
MG also said its next-generation automated parking technology has reached production readiness.
Based on the company’s One Touch iAD system, first introduced on its premium IM models, the technology supports more than 30 parking scenarios and over 300 types of parking spaces, including unmarked parking areas.
Current functions include automatic parking, curbside parking assistance, automated pull-out maneuvers and reverse path retracing for distances of up to 100 meters while detecting obstacles.
The company said it is also developing additional features, including head-in parking, smartphone-enabled remote parking and customizable parking position settings.
Level 4 Robotaxi Testing Continues
MG said it is conducting Level 4 robotaxi trials in Germany, the Middle East and China as part of its long-term autonomous driving program.
The company said the trials are focused on validating autonomous driving technology capable of operating without driver input within defined operational areas.
MG did not provide a timeline for introducing Level 4 autonomous driving technology in production vehicles, saying development and testing are continuing.
The company said its broader autonomous driving strategy combines real-world testing with ongoing software development as it prepares future driver assistance and autonomous mobility technologies for commercial applications.
