Mercedes-Benz has appointed Jason Hoff as the new CEO of its North America division, marking a strategic move aimed at strengthening the automaker’s presence in its second-largest market.
Hoff, currently Global Head of Quality for Mercedes-Benz Cars and Vans, will assume the role immediately and report directly to the global management board of Mercedes-Benz AG. He will oversee the company’s overall strategy in the U.S., where the German automaker seeks to deepen engagement with customers and expand its market share.
See also: Mercedes-Benz Unveils MB.CHARGE Public as New Digital Charging Platform
“As an American, I’ve had multiple opportunities to be in key roles in North America and Germany,” Hoff said in a statement. “I know what our amazing U.S. team is capable of and am excited to take our performance to the next level.”
Hoff, who joined Mercedes-Benz in 2013, has held leadership positions in both the U.S. and Germany, including serving as CEO of Mercedes-Benz International in Alabama.
See also: Mercedes-Benz Selects China’s Hesai for Lidar in Smart Driving Cars
The company also announced plans to consolidate its research and development, sales, and marketing activities in the U.S. under a unified structure. The move is part of a broader effort to drive growth in the region, where Mercedes-Benz reported total car and van sales of 324,500 vehicles in 2023.
