Mercedes-Benz Korea said that it will continue to upgrade its electric vehicle lineup in South Korea to meet changing customer demands and keep up with automotive industry trends.
According to Yonhap, Wednesday, the German automaker plans to launch four all-new models and two facelifts in Korea, Mercedes-Benz Korea President and CEO Thomas Klein said in an online press conference.
“We are further enhancing our position in electrification and digitization,” he said.
The four models are the new C-Class sedan, the new EQE electrified sedan, the new EQB electric SUV and the new Mercedes-AMG EQS 53 4MATIC+ sedan, all under the electric Mercedes-EQ brand.
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The two upgraded models are the CLS four-door coupe and the Mercedes-AMG GT-4 four-door coupe.
In its electrification efforts, Mercedes-Benz will launch the new EQA SUV and new EQS sedan in Korea in 2021, following the launch of its first pure electric model, the EQC 400 4MATIC SUV, in 2019.
On Tuesday, the company unveiled the Mercedes-Maybach EQS Concept, the first electric model from the luxury Maybach brand.
Mercedes-Benz Korea topped the local imported car market in 2021 for the sixth year in a row due to growing local demand for high-end and eco-friendly cars.
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The company sold 76,152 vehicles last year, down 0.9 percent from 76,879 units a year earlier, according to the Korea Automobile Importers and Distributors Association.
In an effort to attract customers, Mercedes-Benz opened the first AMG Brand Center in Korea and the seventh in the world, allowing visitors to experience the high-performance Mercedes-AMG brand, last year.
The company said it will also strengthen its digital sales platform that helps customers buy their vehicles, as well as receive after-sales service.
