Indian automaker Mahindra & Mahindra is considering introducing its electric vehicles (EVs) in European markets, marking a significant step in its evolution from an emerging markets player to a global brand.
Rajesh Jejurikar, Executive Director and CEO of Mahindra’s auto and farm sectors, revealed that the company is exploring opportunities in right-hand drive markets such as the UK, with plans to evaluate left-hand drive regions over time. “Globalisation is easier said than done,” Jejurikar told ET Auto, emphasizing the company’s focus on establishing a strong foothold in India before expanding internationally.
Mahindra recently unveiled its first bespoke EVs in India, the BE 6 and XEV 9e, which have garnered significant attention for their advanced technology and SUV-coupe design. The automaker aims to achieve combined monthly sales of 5,000 units for the two models and plans to launch three additional dedicated EVs by 2026.
The UK is likely to serve as Mahindra’s gateway to Europe, Jejurikar indicated, citing the need for substantial investments to re-engineer vehicles for left-hand drive markets. Mahindra had previously hinted at its European ambitions in its FY2023-24 annual report, which mentioned plans to explore new markets with its Born Electric Range.
The automaker’s partnership with Volkswagen Group to utilize MEB components, including electric motors and battery systems, could play a crucial role in its expansion strategy. Mahindra also has a battery supply deal with BYD, signaling a diversified approach to EV production.
Mahindra manufactures its bespoke EVs and assembles their batteries at a dedicated facility in Chakan, Maharashtra, with an annual production capacity of 200,000 units. The company aims to reach full capacity between 2027 and 2029, bolstering its ability to meet domestic and international demand.
