Lucid Motors, the American electric vehicle startup recognized for its luxurious offerings, is extending its reach into the European market with the unveiling of the Lucid Air Pure RWD, a new entry-level model in Germany. This rear-wheel-drive variant, boasting a remarkable 747 km range on the WLTP cycle and delivering an impressive 325 kW (442 hp), is set to significantly broaden accessibility with its starting price of ā¬85,000.
In a statement, a Lucid Motors spokesperson elaborated on the company’s strategy, stating, “We are thrilled to introduce the Lucid Air Pure RWD to the European market, offering exceptional performance and range at a competitive price point.”
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For those seeking enhanced performance, Lucid also presents the Air Touring and Air Grand Touring variants, priced at ā¬99,000 and ā¬129,000 respectively. Additionally, the eagerly awaited Lucid Air Sapphire, featuring over 1,200 hp, is slated to make its European debut later in 2024 with a price tag of ā¬250,000.
“With our diverse lineup, we aim to cater to varying preferences and requirements, ensuring there’s a Lucid model for every discerning customer,” the spokesperson remarked.
The Pure model showcases rapid charging capabilities, capable of recouping up to 322 km in just 17 minutes on a 350kW charger. Meanwhile, the Grand Touring variant outperforms with a charging time of only 12 minutes.
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To further facilitate the transition to electric vehicles, Lucid Motors is offering a comprehensive sales package for all new Lucid models sold in Europe. This package includes a complimentary 22 kWh Wallbox Pulsar Max home charger for overnight battery top-ups, along with two years of maintenance service, provided the mileage does not exceed 40,000 km.
Moreover, enticing lease offers are available, particularly in Germany. The Air Pure AWD can be leased for ā¬849 per month, while the Air Touring and Grand Touring variants are offered at ā¬949 and ā¬1,249 per month respectively. Lucid Finance provides flexibility on lease deposits, making the transition to electric mobility even more accessible.
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In a parallel development, Lucid Motors has announced price reductions across its Air lineup in the United States. The Air Pure RWD now starts at $69,900, potentially reducing to $62,400 with the available $7,500 federal tax credit. The Air Touring and Air Grand Touring models see price reductions to $77,900 and $109,900 respectively.
As Lucid Motors prepares for its inaugural appearance at the Geneva Motor Show, industry analysts speculate on the company’s prospects amidst the increasingly competitive landscape of electric vehicles. With the unveiling of the all-new Gravity SUV alongside the revamped Air sedan lineup, Lucid Motors asserts its position as a formidable contender in the dynamic EV market.
