Lucid Motors has appointed automotive industry veteran Nick Twork to oversee its global communications strategy, including product, corporate, financial, and internal communications, along with media relations and social media efforts.
With over two decades of experience spanning communications, marketing, and commercial strategy in automotive and technology sectors, Twork joins Lucid from a distinguished career that includes roles at Ford, GM, Porsche, Infiniti, and Renault-Nissan-Mitsubishi. Prior to his new position, he started as a spy photographer for Jimm Dunne, highlighting his diverse background in the automotive industry.
Lucid CEO Peter Rawlinson expressed confidence in Twork’s ability to enhance the company’s brand visibility and support its ambitious growth objectives, stating, “Nick has a rare blend of deep industry insight, emerging technology leadership, and a passion for our mission to decarbonize the transportation sector.”
Commenting on his new role at Lucid, Twork conveyed his enthusiasm, saying, “Itâs an honor â and a whole lot of fun â to be part of the world-class team that produces the most innovative EVs on Earth. As a longtime enthusiast of zero-emission transportation, I look forward to serving Lucidâs mission of accelerating humanityâs transition to sustainable transportation and energy.”
Lucid Motors continues to expand its electric vehicle lineup, with a focus on the Air EV models starting at $69,990, as the company strives towards profitability amid the competitive landscape of early-stage EV manufacturing.
