Li Auto faced a challenging month in February, with deliveries dropping to 20,251 vehicles, down 35 percent from January. This marks a 21.85 percent increase from the previous year but reflects the impact of the Chinese New Year holiday, according to data released by the company today.
Despite these challenges, Li Auto remains optimistic. “Even with the impact of Chinese New Year and some trims of Li L series models sold out as we prepare for switching to new models, our average daily delivery in February (excluding the eight-day Chinese New Year holiday period) still increased significantly compared with that of February 2023,” said Li Xiang, founder, chairman, and CEO of Li Auto.
See also: Li Auto Doubles Net Income in Fourth Quarter, Reports Strong Performance
The company delivered 62,330 vehicles in the first two months of the year, considering it delivered 31,165 in January. As of the end of February, Li Auto’s cumulative deliveries since inception stood at 684,780 vehicles.
Li Auto is poised to introduce new models to revitalize its lineup. “The Li Mega will be the company’s first battery electric vehicle (BEV), meticulously crafted to meet the needs of multi-generational households,” Li Xiang explained. Additionally, the 2024 Li L series, including the L7, L8, and L9 models, will offer enhanced functions and features tailored for family users.
See also: Li Auto CEO Expects Strong Sales for Li Mega BEV, Sets Ambitious Targets for 2024
To boost its sales, Li Auto plans to officially launch the Li Mega MPV and the 2024 Li L series at its spring launch event. “With the release and deliveries of these new models, we target to have our monthly deliveries rebound to 50,000 vehicles in March,” Li Xiang stated
