Leapmotor will debut its B10 sport utility vehicle (SUV) in Europe early next month, marking a significant step in its global expansion strategy. The vehicle will be officially launched at the IAA Mobility 2025 event in Munich, Germany, on September 8, following its introduction to the Chinese domestic market in April.
The B10 has been identified as the first global model in Leapmotor’s B series and is expected to play a central role in the company’s efforts to build a stronger overseas presence. The SUV will be priced at 29,900 euros ($34,820) in Europe, where it will serve as the company’s primary international market. Deliveries are scheduled to begin immediately after the launch event.
The company has outlined plans for the B10 to be sold in more than 20 countries and regions across Europe, the Middle East, Africa, Asia-Pacific, and South America in 2025. Ahead of its introduction, the model has been undergoing road tests in 200 cities across 18 countries, including markets in Europe, South America, Africa, and Asia. Leapmotor said these trials are intended to evaluate the SUV’s performance in diverse conditions and adapt the vehicle’s battery system to varying climate and road environments.
To support this effort, the company has built domestic and international weather databases that cover geographical, climatic, meteorological, and road condition data for 195 major cities worldwide. This system is designed to optimize the adaptability and reliability of the B10’s battery technology, enabling it to perform across different regions.
Leapmotor first launched the B10 in China on April 10, offering five variants with starting prices ranging from RMB 99,800 ($13,950) to RMB 129,800. The model joins the company’s portfolio alongside the T03, B01, C01, C10, C11, and C16. The T03, B01, and B10 are currently offered only as battery electric vehicles (BEVs), while other models also include extended-range electric vehicle (EREV) options.
From January to July 2025, Leapmotor exported 24,980 vehicles, highlighting a growing demand for its lineup overseas. The company said European market orders for July exceeded 4,000 units, setting a record monthly high. Leapmotor now operates in over 30 countries and regions globally, with a network of more than 1,500 sales and service outlets, including more than 550 in Europe.