Italian luxury car manufacturer Lamborghini's CEO, Stephen Winkelmann, has unveiled the company's ambitious vision for its forthcoming battery-electric vehicles (EVs). Winkelmann emphasized that these electric offerings will not only deliver exceptional performance but will also prioritize emotional appeal, mirroring the brand's ethos.
Scheduled for its debut in 2028, Lamborghini's first foray into the EV market will feature the production version of the Lanzador GT crossover, with subsequent expansion into electric supercars. In a recent interview with Autocar, Winkelmann highlighted the comprehensive efforts of Lamborghini's engineers in developing a diverse range of EVs, stressing the importance of not only raw power but also overall driving experience.
Winkelmann underscored the significance of the emotional connection with the car, stating, “Much more important than these facts and figures for Lamborghini is how you feel in the car.” He emphasized the need for electric vehicles to translate the brand's signature emotional appeal into the electric realm, challenging engineers to deliver on both performance metrics and driving sensation.
The CEO described the pursuit of combining “repeated acceleration” with “top speed and range” in EVs as an “almost ‘mission impossible,'” indicating the rigorous standards Lamborghini aims to achieve.
Before fully transitioning to EVs, Lamborghini enthusiasts can anticipate the imminent release of the successor to the Huracan, featuring a twin-turbocharged V8 hybrid system. Additionally, the company plans to introduce a plug-in hybrid version of its popular Urus model.
With these developments, Lamborghini is poised to make significant strides in the electric vehicle market while maintaining its commitment to delivering exhilarating driving experiences.