In a bold move towards a sustainable future, Kia has unveiled its latest electric vehicle, the EV3 compact electric SUV. Set to debut on May 23 at 19:00 KST, the EV3 promises to redefine the affordability of electric vehicles, following the success of its predecessors, the EV6 and EV9.
Embodying Kia’s ‘Opposites United’ design philosophy, which garnered accolades for the EV9, the EV3 is poised to make electric vehicles more accessible to a broader audience. Built on the E-GMP platform, the EV3 is not just a vehicle; it’s a statement from Kia about their commitment to an electric future.
“Kia is proud to continue its legacy in the EV market with the introduction of the EV3,” a Kia representative stated. “We believe that by offering a compelling, affordable electric SUV, we can drive the popularization of EVs and contribute to a more sustainable future for all.”
#Kia teases new EV3: compact electric SUV combining EV accessibility and robust design ▶ https://t.co/CFFXebXI6O#Kia #SUV #EV #Teaser pic.twitter.com/dfB8FCJBeY
— Hyundai Motor Group (@HMGnewsroom) May 7, 2024
The timing of the EV3’s launch is strategic, as the EV market has seen a recent slowdown, with several automakers, including Tesla, experiencing a decline in sales. Despite this trend, Kia reported a remarkable 151% increase in EV sales in Q1 2024, largely attributed to the success of the EV9.
While some manufacturers are shifting focus to plug-in hybrids, Kia, like Tesla, is doubling down on electric vehicles. With an estimated starting price of $32,000, the EV3 aims to address one of the key barriers to EV adoption: price. This move aligns with industry efforts to launch more affordable EVs, with Tesla also working on a $25,000 electric vehicle.