Sunday, October 4

Swiss charging provider Joya has launched by consolidating the electric vehicle charging activities of Energie 360° Mobilität, Gofast, Swisscharge and Move Mobility. With around 7,500 public charging points, including 1,800 fast-charging points, the company enters the market as Switzerland’s largest charge point operator (CPO).

The new company brings together charging businesses developed and acquired by Energie 360°, the utility company majority-owned by the City of Zurich. The consolidation includes Energie 360° Mobilität, Swisscharge, Gofast and Move Mobility, which Energie 360° acquired last year.

Joya Consolidates Four Charging Businesses

The consolidation brings several charging networks under the Joya Mobility AG structure.

Swisscharge was founded in 2014, while Gofast became fully owned by Energie 360° in 2022. Move Mobility was acquired in 2025 and added around 4,700 charging points to the group’s portfolio.

“By consolidating our mobility activities under Joya Mobility AG, we are creating a strong, future-proof mobility company that consistently aligns with customer needs and is driven by high innovative power,” said Romeo Deplazes, CEO of Energie 360°.

The first charging locations have already been rebranded as Joya sites, with additional locations and services expected to transition to the new brand over the coming months.

Joya Operates 7,500 Public Charging Points

Joya says its broader portfolio contains around 25,000 charging points, including private installations primarily used by fleet customers.

Its public network consists of approximately 7,500 charging points, making it the largest public charging network operated by a CPO in Switzerland, according to the company.

Of these, around 2,200 charging points form Joya’s own network, where the company offers its subscription tariffs. Another 5,300 points are operated on behalf of partners, including Coop.

The network includes approximately 1,800 fast-charging points.

New Joya App Brings Charging Services Together

Joya plans to launch a new mobile application that will consolidate its charging services for customers.

The app will allow drivers to locate charging points, view pricing, manage subscriptions and start and pay for charging sessions.

Joya is also preparing a B2B portal for companies and fleet operators. The platform will provide tools for managing user groups, pricing and charging stations.

“We make e-mobility simple,” said Reto Baschera, CEO of Joya. “With a nationwide charging network for Switzerland, a single app, transparent pricing, and attractive subscriptions – for electric car drivers and businesses alike.”

The company is also developing additional services, including a loyalty programme for frequent drivers and roaming offers for neighboring countries. Autocharge and Plug & Charge functionality are planned by 2027.

Joya Plans CHF 150 Million Infrastructure Investment

Joya plans to invest around CHF 150 million (approximately €160 million) in Switzerland’s charging infrastructure through 2030.

The investment will support further expansion of the company’s nationwide charging network as Joya seeks to strengthen its position in the Swiss e-mobility market.

The company also expects the expansion to support domestic value creation by keeping a significant portion of its activities within Switzerland.

Energie 360° Separates Energy and E-Mobility Brands

The creation of Joya also changes the branding strategy of its parent company.

Energie 360° will focus on its core business as an energy solutions provider, while Joya will serve as the dedicated brand for electric mobility and charging services.

Despite the separate branding, Joya Mobility AG remains wholly owned by Energie 360°.

The consolidation gives Joya a large existing network from the outset while providing a single brand, app and service structure for the charging activities previously operated under several names.

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Daniel Brooks is a charging infrastructure business journalist at EVMagz.com, reporting on investment activity, network expansion, strategic partnerships, pricing models, and the competitive landscape of the global EV charging industry. His coverage focuses on how operators, utilities, and technology providers are scaling charging networks to support the rapid growth of electric mobility worldwide.

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