During an exclusive Hyundai investor day, the automaker made a groundbreaking announcement, revealing its plans to revolutionize its electric vehicle (EV) platform. Hyundai is set to replace its current Electric Global Modular Platform (E-GMP) with the highly anticipated Integrated Modular Architecture (IMA). This bold move aims to enhance flexibility and adaptability, allowing the IMA to accommodate a wide range of vehicle segments, including the introduction of electric pickup trucks.
Jaehoon Chang, the esteemed President and CEO of Hyundai Motor Company, emphasized the remarkable capabilities of the new EV platform during the event. He highlighted how the IMA’s modular design will enable over 80 interchangeable modules that can be shared across various vehicle types. This marks a significant departure from the limitations of the E-GMP system, which primarily catered to mid-sized SUVs and similar-sized vehicles.
The second-generation platform, known as IMA, promises to exceed its predecessor’s capabilities by extending vehicle development beyond mid-sized SUVs. Hyundai’s innovative architecture will now encompass vehicles from diverse classes, ranging from compact and large SUVs to pickup trucks, including flagship models under the prestigious Genesis brand.
The introduction of this cutting-edge modular architecture brings numerous advantages to the table, with expedited development timelines and cost reduction leading the pack. By leveraging these benefits, Hyundai is poised to accelerate its EV strategy and achieve its ambitious goal of launching an impressive lineup of 13 new electric models by 2030.
Speculations have been circulating within the automotive industry regarding Hyundai’s next move, and insiders believe that one of the 13 forthcoming models will be an electrifying addition to the pickup truck segment. This potential electric pickup truck could rival the likes of Tesla’s Cybertruck and Ford’s highly anticipated F-150 Lightning. Additionally, reports suggest that Kia, an affiliate of Hyundai, may also enter the electric pickup market for international markets, further strengthening the company’s electrification ambitions. Furthermore, Hyundai’s successful compact Santa Cruz model, which has garnered considerable attention since its launch, could potentially join the ranks of electrified vehicles.
With Hyundai’s unwavering commitment to innovation and the introduction of the IMA, the company is poised to make a significant impact on the EV market. By embracing modular architecture and diversifying their vehicle lineup, Hyundai is solidifying its position as a key player in the electric revolution, shaping the future of sustainable transportation.
A test mule for Kia’s future midsize pickup truck has been spied testing for the very first time with Mojave body panels. In addition, the all-new model will be sold stateside and it could be sold as a dedicated battery-electric vehicle. #Kia #pickuptrucks #trucks #spyshots pic.twitter.com/dlk0KupVnA
— GearheadCole ⚙️ (@cole_marzen) November 3, 2022
