Shangjie, the new automotive brand jointly developed by Huawei and SAIC Motor (SHA: 600104), has attracted strong early demand for its debut model, the H5 SUV, securing more than 50,000 pre-orders within the first 18 hours of pre-sales, the company said on Weibo.
Pre-sales for the H5 began on Aug. 25, with a starting price between 169,800 yuan ($23,730) and 209,800 yuan, making it the most affordable model under Huawei’s Harmony Intelligent Mobility Alliance (HIMA) brand lineup.
The SUV, which officially launches on Sept. 23, will feature Huawei’s ADS 4 advanced driving assistance system — the lowest-priced vehicle equipped with the technology. Shangjie said that within the first hour alone, pre-orders surpassed 25,000 units.
The company said pre-orders are fully refundable and customers will be eligible for tiered discounts depending on sales milestones, including 1,000 yuan off after 50,000 pre-orders, 2,000 yuan after 100,000, and 3,000 yuan after 150,000. Shangjie is targeting monthly sales of 20,000 units for the H5 and has issued a procurement plan for 400,000 vehicles annually to its supply chain, according to Chinese outlet 36kr.
Shangjie is one of five brands under Huawei’s HIMA initiative, alongside Seres Group’s Aito, Chery’s Luxeed, Anhui Jianghuai Automobile Group’s (JAC) Maextro, and BAIC’s Stelato. The brand plans to introduce two new models next year — a sedan and an SUV — with the latter expected in the first half of 2026.