Honda’s UK unit has introduced a new retail incentive programme for its e:Ny1 electric SUV, offering a combined £8,750 discount along with 0% annual percentage rate (APR) finance and an extended service package as the automaker seeks to stimulate electric vehicle demand.
The campaign runs from Dec. 1, 2025, through Feb. 28, 2026, with vehicle registration required by March 31, 2026. The total discount includes a £5,000 Honda deposit contribution and a £3,750 manufacturer-funded Honda EV grant. The automaker said the incentive is not linked to the UK government’s Electric Car Grant scheme.
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Under the 0% APR representative personal contract purchase (PCP) offer, monthly payments start at £399 for the Elegance trim and £419 for the higher-spec Advance grade. The finance terms apply to vehicles ordered during the promotional period.
Buyers will also receive Honda’s Customer Care Package, which includes five years of scheduled servicing at authorised retailers, a two-year extended warranty in addition to the standard coverage, and two years of roadside assistance.
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The e:Ny1 offers a WLTP-rated driving range of up to 256 miles and supports rapid charging from 10% to 80% in about 45 minutes using a 100 kW DC fast charger. Standard equipment includes Honda SENSING driver assistance features such as adaptive cruise control and collision mitigation braking.
The new offer comes as automakers across the UK step up price incentives and ownership support to offset slowing electric vehicle sales growth amid cost pressures on consumers and intensified competition in the compact electric SUV segment.