Great Wall Motor sold 114,944 vehicles in September, down 13.99% from a year earlier despite a 1.37% increase from August.
The Chinese automaker recorded its steepest year-on-year sales decline of 2026 as stronger overseas deliveries failed to offset a deeper contraction in its domestic market.
The September decline was also GWM’s largest since January 2025, partly reflecting a high comparison base. The company sold 133,639 vehicles in September 2025, when sales had increased 23.29% year-on-year.
GWM’s cumulative sales for the first nine months reached 920,302 vehicles, down 0.33% from the same period a year earlier. The company had still been showing 1.98% year-on-year growth through August.
Overseas Sales Continue to Offset Domestic Decline
GWM sold 60,019 vehicles outside China in September, up 19.40% year-on-year. Although overseas growth remained positive, September marked the company’s slowest year-on-year increase in international sales this year.
Overseas sales also fell 4.00% from August, when GWM recorded a monthly record of 62,517 vehicles.
International sales represented 52.22% of GWM’s total September deliveries, meaning more than half of the company’s vehicles were sold outside China during the month.
For the first nine months, overseas sales reached 475,977 vehicles, up 42.43% year-on-year.
Based on GWM’s total and overseas sales, domestic deliveries were approximately 54,925 vehicles in September. That represents an estimated 34% year-on-year decline and marks the 11th consecutive month of domestic sales contraction.
Domestic sales nevertheless increased by approximately 8% from August.
NEV Share Reaches Record Level
GWM sold 41,982 new energy vehicles (NEVs) in September, down 8.66% year-on-year but up 3.15% from August.
Despite the year-on-year decline, NEVs accounted for a record 36.52% of GWM’s total September sales.
For the first nine months, however, cumulative NEV sales fell 5.92% year-on-year to 261,967 vehicles.
The figures show that the increasing contribution of electrified vehicles has not yet fully offset weaker overall demand across GWM’s lineup.
Haval Sales Decline
GWM’s core Haval brand sold 66,558 vehicles in September, down 18.76% year-on-year.
Haval’s cumulative sales for the first nine months totaled 515,080 vehicles, shifting from year-on-year growth earlier in the year to a 2.54% decline.
The result makes Haval one of the main contributors to GWM’s weaker overall performance as domestic sales remain under pressure.
Tank and Wey Face Further Declines
Tank, GWM’s off-road-focused brand, sold 15,178 vehicles in September. Sales fell 29.21% year-on-year and 14.43% from August.
Tank’s first-nine-month sales totaled 142,796 vehicles, down 13.53% year-on-year.
Premium brand Wey also continued to decline. September sales fell 36.73% year-on-year to 6,976 vehicles, marking the fourth consecutive month of year-on-year contraction.
Despite the recent weakness, Wey’s cumulative sales remained 4.70% higher year-on-year at 66,582 vehicles through September.
Ora Remains a Key Growth Brand
Ora continued to be the strongest growth contributor among GWM’s major passenger vehicle brands.
The brand sold 11,202 vehicles in September, up 79.09% year-on-year and marking its sixth consecutive month of year-on-year growth.
Ora’s cumulative sales reached 59,429 vehicles in the first nine months, nearly double the year-earlier level and already above its full-year 2025 total of 48,289 vehicles.
However, September growth slowed from August’s 110.95% year-on-year increase. The September result was the first time since April that Ora’s monthly growth rate fell below 100%.
Pickup Sales Increase
GWM’s pickup truck business provided another source of growth in September.
Pickup sales reached 15,020 vehicles, up 16.43% year-on-year and 22.23% from August.
The increase contrasts with weaker passenger vehicle sales across several of GWM’s major brands and helped support the company’s overall monthly result.
