Great Wall Motor (GWM) reported sales of 72,594 vehicles in February, down 6.79% from a year earlier and 19.62% from January, as the Chinese New Year holiday disrupted production and domestic demand.
The company said the Spring Festival period, which ran from Feb. 15 to Feb. 23 this year, led to temporary shutdowns across the industry. Last year’s holiday occurred mainly in January, creating a higher comparison base for February figures.
Despite the decline in overall sales, GWM’s overseas business showed strong growth. Exports reached 42,675 units in February, up 37.36% year on year and 5.95% from January, accounting for 58.79% of total monthly sales.
The Haval brand remained the company’s largest contributor, selling 43,660 vehicles, or about 60% of total sales. Haval deliveries were broadly stable year on year but fell from January levels due to the holiday period.
Premium marque Wey sold 5,615 vehicles in February, representing 7.73% of total sales. This marked a sharp increase from a year earlier but a decline from January. Sales of Tank-branded sport utility vehicles and pickup trucks reached 10,036 and 12,011 units respectively, both lower than the previous year.
In the new energy vehicle segment, GWM sold 12,744 units in February, down 15.72% year on year and 29.31% from January. Electrified models accounted for 17.56% of total sales, the lowest share since March 2024.
For the first two months of the year, GWM’s cumulative sales reached 162,906 vehicles, a 2.58% increase compared with the same period last year.
